by Franco Gonzalez

1. Understand that people are looking for LEADERSHIP & Mentors that can actually show them how to make money online and offline. This is critical to your success. You must position yourself as a leader and offer your target market the training and marketing information they are seeking. Inexperienced people tend to wonder how they can teach marketing if they’re new themselves… You can go to ezine article directories like EzineArticles and search for articles on topics you want to learn. Read and learn the topics, and then turn around and teach what you just learned. As a new struggling marketer, you’ll still be positioned as a person who can teach them something they don’t know.

2. Know Your’ Target Market If you’re in the home based business industry promoting a direct sales or network marketing program, then you should know the hottest target market you can focus on attracting is the existing network marketer and online marketer. The time in your pipeline will be reduced with this target, they already believe in the industry so you won’t have to worry about going through that skeptical debate and most existing marketers are looking for marketing knowledge and information. By focusing on the existing marketer, you’ll still attract plenty of new marketers as well so you’ll benefit by attracting both targets.

3. Place Simple, Targeted Ads That Compel Your Target Market To Click This is where Attraction Marketing comes into play. Knowing your target market well will allow you to identify their main frustrations with their business and what benefits or solutions they are looking for. Phrase your ads in a way that you agitate a frustration and then offer a solution that solves their problem. To get to the solution they must click on your ad to get to your offer. Offering free “How To” information to marketers on learning traffic tactics and marketing skills in the form of a free email course, video series, recorded audios, etc… is a high conversion tactic.

4. Drive That Targeted Traffic To Your Own Lead Capture Page or Blog This is where most online marketers fail. Your company’s replicated lead capture page is NOT the answer. Not if you want to attract more opt-ins for less money. Your own personalized lead capture page, with accessible links on your personal blog, Free Video Boot Camp, Social Site Profiles on Facebook, Twitter, Myspace etc. and selected ad postings on Craigslist, Backpage and solo ads – should contain a “Direct Response Marketing” headline, subheadline and some key benefits about your offer. A free newsletter, special report, video training series, audio recording or other compelling free information should be offered here that is designed to solve the frustration your ad agitated. This is key to building a responsive list.

5. Follow up with a systemized email autoresponder: A series of email follow up letters should be linked to your capture page so that you can follow up with your new leads using automation. This is where the majority of your sales will be made. Constant follow up is crucial in building trust, credibility and rapport with your list. By offering valuable content and teaching them exactly what your lead capture page and your initial ad offered to teach, you will warm up your list and prepare them to buy or join you in business.

6. Close Sales A tremendously weak part of the average marketer’s system. Most automated online sales systems are great at opening up the sales process and attracting leads in. At that point most rely on the marketer to actually follow up and close sales. This is where most home business systems fall woefully short and cause the high failure rate in the industry. Depending on the process your system uses, you should be able to close on 1-2 sales for every 100 -150 opt ins in most online based home businesses programs that are considered “top tier” ($1,000+ start up pricepoint). If your system is not getting this closing rate then you should carefully analyze the entire system and determine which part in the sales process is weak. Many programs use leverage, technology and systems effectively to open and attract people into the sales process, only to leave the critical part of closing sales to the weakest part of the system – the inexperienced marketer. Fortunately in recent months there have been a few automated Attraction Marketing Systems that have hit the market that allow the online marketer to focus on the “front end”, which is advertising and driving traffic to their system. The system leverages professional call centers or specialized copywriting, audios and videos on the sales presentation site that actually closes sales without ‘you’ the Marketer or Independent Business Owner, (IBO) to get involved. For more information on how to leverage the internet and automated Attraction Marketing Systems to generate significant cash flow online people can perform Google searches on “Attraction List Building” or “Attraction Marketing” and also search EzineArticles.com for the same keywords and further their understanding of what is available in the marketplace.

About the Author: Franco Gonzalez is a professional Internet Attraction Marketing coach who helps families’ build full time home businesses on the internet quickly and affordably. Visit his site: GlobalCashflowSystems.com

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I never thought I’d see the day!!! Check out this NBC News Cast about the strengths of network marketing is a SOLUTION for many who need to augment or replace their income to survive and thrive financially, and the benefits of being a part of it in times like this. It works, it pays, it ROCKS!

It has long been my dream and ambition to forge an alliance and a strategic training platform, to be recognized but not administrated by the Federal Government or the Whitehouse and the Department of Commerce to foster a greater awareness and recognition of the viability and professionalism that reigns in the Network Marketing and Direct Sales Industry as a truly legitimate alternative to traditional forms of employment especially as jobs are going south. So that when the President and other leaders address the need to create millions of jobs, they might be so inclined to suggest that working from home is an entrepreneur or independent business owner is a viable solution and alternative for many.

The collapse of huge corporations and financial institutions is a sign of the times for us to return to something of a dynamic mix of a pre-industrial-manufacturing “bigger is better” mindset, and the basic frontier cottage industries upon which America was founded but now enhanced with a variety of technologies that enables us to work more powerfully as individuals and smaller networking and sometimes interactive global communities. This is not to say that larger manufacturing plants, international banking and financial institutions are not needed, but relying on them exclusively for employment and financial sustenance is no longer needed to bolster and renew our economy

Paul Zane Pilzer, Robert Kyiosaki, Donald Trump, T. Harv Eker and others have advocated the need to fill or bridge the technology gap when a need arises. If you were to examine economic trends in employment opportunities in American History just a couple of decades ago, you will see how many of the jobs that were central to Americas economy in manufacturing were taken over by developing countries like China, Japan and others and were replaced by the high tech industry which gave rise to personal computers, ipods, and the internet etc. The same goes for the need to develop renewable energies: a matter for another discussion.

But what is significant for us in this NBC Report in the spirit of Ann Sieg, Jim Rohn and others who embrace the bigger picture of focusing on the need for providing solutions and greater profitability, is cause to celebrate the emergence of Network Marketing Companies who have as their core values: Integrity, A Generous Comp Plan and most important and central to this report, provide a Real Life Solution for individuals and families in need of both short term and long term alternatives for financial freedom.

I invite you to brainstorm with me, leave me your comments and suggestions to build on this exciting report from NBC NEWS which is sure to become a link in every marketers email signature from this time forward and a springboard to create a greater awareness of the Network Marketing Community which is truly prophetic, timely and dynamic because of its compliment of some of the best developed and most intergraded people I have ever met.

Click Here to View this exciting Report from NBC NEWS And Watch What Happens!

There is a story about  Two Network Marketers who took Their Business Online. One Attracts Hundreds Of Free Leads Every Month, The Other Had Trouble Generating Their First One.
Which One Are You?

The Attraction Marketer’s Manifesto articulates why Most Network Marketers Fail To Get Started With Attraction Marketing… And What They can Do About It…

Allow me to assist you to stop spending money online and finally start making some!

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Open the Secret Locket of Attraction Marketing…And Watch What Happens!

By Michael Barrett

My name is Michael Barrett and I look forward to getting to know you as our community grows and takes on a life of its own.  As many of you may be aware, the way that we communicate and engage one another on the Internet has been evolving.  I initially began marketing my music online as a composer and musician.  More recently I have delved more deeply into expanding and developing my skill set to serve others as an online entrepreneur and marketing consultant. In the beginning, marketing online assumed many of the characteristics of offline marketing but we have been seeing a shift in this paradigm. In light of the fact that millions of people from around the world are now using the internet for socializing, developing relationships with the many thousands of social sites like Facebook, Myspace, Twitter, B2bMatches and so many others  emerging daily has made the internet more exciting and dynamic.

My earliest recollections of going online use to feel a lot less personal.  In the days of dial-up connections, with that lovely sound of technology dazzling our ears, before the dawn of high speed internet, people use to talk about those who engaged in what was tagged as cyber love and how unrealistic it was to establish a truly meaningful relationship with someone who you never met in person.  And I think to some extent, that this is still the case. However in recent times, there has been a kind of harkening back to building and developing relationships online that better reflect the kinds of interactions that we experience in every day life offline.  It is this powerful need to connect with one another in a more meaningful way that has given rise to the emergence of the popular notion of the law of attraction.

The law of attraction as it has been repackaged and revealed for us in the Secret as something new and novel, is as old as the universe which gave rise to a species called ‘Human.’ And most human beings enjoy the many benefits bestowed on us and endowed in us as persons who enjoy and celebrate living, breathing, loving and interacting with one another.  For those of us who love life, delight in the act of celebrating time together as friends, occasionally as family and especially as lovers, can truly relish the inner workings and life giving nuances of the Law of Attraction and it’s newest offspring: Attraction Marketing.

This new fascination with the law of attraction is a tremendous breakthrough and life changing enhancement for all of us who are interacting in a more powerful and more positive way online.  It is this resurgence of being human and personal online that has given  rise to the explosion of social networking with friends who make up a large and ever growing population that constitutes  a flourishing online community.

This online movement of millions of people interacting and communicating with one another from around the world, sometimes engaging in e-commerce and shared services, has also given rise to a phenomenon, described in the business world, and most relevant to the interactive online community as: Attraction Marketing.

Most of us love to buy, but we generally do not like being sold to. As consumers we want to be fully in control of the decision making process to buy or purchase a product or service. No one likes a pushy sales person and if you ask any one who has been involved in direct sales or network marketing, they will tell you, if you have not indulged in the process yourself, how difficult it is to sell to others.  When I was very young, I remember my mother slamming the door on a gentleman who was selling encyclopedias door to door.  She was upset with the man because he kept coming back after being told by her that she was not interested.  It is interesting that this was the same period in American history that we had milk and bread products delivered pretty much every day. The only difference being:  we ‘wanted’ or  “requested” those products and services.

Attraction Marketing operates on a similar playing field. To attract people to ourselves, we need to be about offering them something of value.  We have been told that it is in giving that we receive.  In a loving relationship, as in a good friendship,  it is much more profound and powerful to give without expecting reciprocation. This is not to be confused with unhealthy enabling relationships, but in its purest sense assuming that you like most of us, enjoy being pampered and catered to with unsolicited affection and attention that hopefully occurs all too frequently (yah…only in your dreams you say) in a loving and thriving relationship – and hopefully not with Joe the Plumber…

But on a serious note, it is  powerful fur us  to  receive, but more powerful to give generously without conditions. Engaging in a kind of selflessness in giving to others, will result in them coming back to you for more.  The point being that if we do have a primary business, it is far more exciting to share this opportunity, service or product with someone who expresses a desire to partner up with us because they have been impressed with our leadership abilities and the Educational Marketing that we have provided.  Ultimately they trust us.  This is so much more refreshing and more powerful than trying to persuade someone that they SHOULD join us because NOW is the time to get in.  All of this might be true, but I would prefer to partner up with individuals who want to work with me for reasons just mentioned.  Like my mother who requested that milk and bread be delivered to our house, I would prefer that you seek me out and inquire about my primary business.  This is not to say that I do not enjoy getting passionate about what I believe, but there is a time and a place when that becomes an  appropriate course of action.  This is the power of Attraction Marketing.

It is my hope and dream, that you will catch my vision and mission as you have a look around and see what is here to assist you in your personal and professional development.  There are many wonderful training tools available to us to make it happen.  I invite you now to ‘taste and see” for yourself.  It’s exciting to be alive, online and it is exciting to develop friendships and relationships with special people like you.

You’re Partner in Success
Michael Barrett