Why I Don’t Build 9 Programs Simultaneously…

Todd Falcone

You ever wonder why someone doesn’t make money in business? In network marketing?

You have any “friends” that are constantly onto the “next big thing”?
Do you know anyone who builds 3 programs simultaneously?

In my twenty year career in network marketing, there is not ONE SINGLE SOLITARY SOUL that I know who makes AT LEAST $10,000 a month that builds multiple deals.

I’m not saying that no one on planet earth exists that builds more than one program. But…what I am saying is this.

FOCUS is critical. Being LASER FOCUSED on something…ONE thing, is what produces the BIGGEST result. How big do you want your check to be?

If you think hedging your bets by building a nutritional company, a service company, offering prepaid legal, dental insurance, shampoos and coffee are going to lead you to the BIG money…you are MISTAKEN.

I will challenge ANYONE on this subject…anyone! Look around!

People like Brian Carruthers (Prepaid Legal), Dan McCormick (NuSkin), Susan Sly (Isagenix), Jordan Adler (Send Out Cards), Ben Sturtevant (Lightyear Wireless), Donna Valdes (Waiora), Ken Dunn (Max International), Margie Aliprandi (Neways), and Brig Hart (Monavie) don’t do multiple deals.

These people have HUGE checks for specific reasons. They make a DECISION, follow it up with a COMMITMENT…and they stay FOCUSED!

Focus your energy. Focus your efforts. Focus your time. Your check will soar.

“Get Focused” & Blastoff with us….Click Here to Learn More

As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, “I’m new to copywriting, where do I start?”

Since my coaching students also get access to any of my digital programs, they also get access to my Copy Doctor website, where I share over 50 hours of salesletter and copy critiques, recorded on video. It’s a great start.

But one student said something that struck me:

“I learn better by doing than by watching. Is there anything you can recommend?”

Great question. Some people are more visual (they learn better by watching), some are more aural or auditory (by hearing), others are more kinesthetic (by doing or feeling). And I also thought it would be a great question to cover on my blog. So, here goes…

#1: Courses

If you want some basic guidance to get you started, there’s a course I recommend, which is really popular and pretty well-rounded. It’s the Six-Figure Copywriting course by the American Writers And Artists Institute (AWAI). I own a copy myself, and it’s pretty good.

It’s a great primer if you’re just starting out and want to learn the fundamentals of writing good copy. There are some advanced topics, but I like it more for its basic training.

The reason I also recommend it is, for those kinesthetic students who prefer to do the work, which I applaud, the AWAI course offers assignments with the curriculum. And you get graded on those, too, and they give you feedback along the way.

(I’ve never handed in any work myself, so I’m not exactly sure how the process is done. But even with just buying the course, I’ve pulled a few gems and used them.)

One course I’ve co-authored and recommend is The Copywriting Success System with Ken Calhoun. This course offers training from basic to advanced, including understanding the writing process, formulas, and using tools to boost your chops.

In it, I also offer my formulas I recommend and personally use, such as my OATH formula (for determining the stage of awareness of your market), QUEST formula (the proper structure of a salesletter), FAB formula, the storytelling process, and more.

Finally, here’s a product I intimately know and highly recommend.

(Why? Ahem, well, guess who wrote the copy?)

It’s by Dan Lok. Dan is not only an amazing, hard-hitting copywriter himself, but he also created a product that packages brilliant interviews with some of the best copywriters on the planet. Best of all, English is his second language, which he learned later in life.

So if he can do it, do the math.

Also, in Turn Words Into Cash, Dan grills top names in the business — some of whom have never given interviews before. Those interviews are worth the price of admission.

#2: Websites

Next, check out this blog and look on the right for “most popular posts.” It contains links to some of the most viewed articles, which I recommend for someone learning the ropes — including some of the formulas I talk about in my copywriting course above.

Another fantastic resource is Brian Clark, a lawyer-turned-copywriter who has some of the best copywriting articles online. His blog, CopyBlogger, offers an entire section called Copywriting 101, which contains articles I recommend to anyone just starting out.

I’m sure you also know about Gary Halbert’s repository of articles. There are tons of great stuff in there. Don’t forget my interviews with the late Gary Halbert on this blog.

There are many other sources, too. There are tons of copywriting blogs out there. Or ask other copywriters in popular forums. There’s also a copywriting forum, too.

But the very best learning process I’ve found, particularly for kinesthetics (and visuals alike), is to take a successful salesletter and write it out, word for word, by hand. This is by far the best way to learn because it enables you to internalize the information.

There are tons of copywriting newsletters out there, too. One I particularly love is John Forde’s Copywriters Rountable, of which I’ve been a subscriber for years. Some of these blogs and newsletters offer swipe files or examples you can easily copy by hand.

Another great way to get your hands on some of the best salesletters out there is to visit Clickbank’s Marketplace. Just click on the “Marketplace” link at the top of the page.

Look at some of the most popular items being sold. But don’t stop there. Check out the listings in your preferred category (I tend to check the “Marketing and Ads” section).

With each product they list, which are listed in order of rank (by sales and popularity), you get the actually sales copy link, with a number of useful stats to gauge how good the salesletter is — such as payouts, percentages, gravity score, and more.

Reason is, you want to do this exercise with only salesletters that are proven to sell.

#3: Books

Finally, let’s not forgot some of the most popular books on copywriting. Many of these are timeless classics, which all copywriters should have in their library. I certainly do.

There are quite a few of them. So rather than list them all here, let me share with you my top favorite ones. (I own a copy of all of these. And my copies are note-filled, dog-eared and heavily used. For good reason. So I highly recommend them.)

• Scientific Advertising (Claude Hopkins)
• The Robert Collier Letter Book (Robert Collier)
• Influence: The Psychology of Persuasion (Dr. Robert Cialdini)
• Breakthrough Advertising (Eugene Schwartz)
• Tested Advertising Methods (John Caples)
• On Writing (Stephen King)

Hopefully, these resources will get you started and point you in the right direction.

The Michel Fortin Blog.

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Other Related Posts

• How I Broke Into Copywriting
• Headlines That Pull, Persuade, And Propel!
• Write Magnetic Headlines With These 7 Tips
• The Seven Deadly Sins of Website Copy
• Show Me The Goods

I knew one day I’d be using this domain for something important. It’s been in my mind exactly how I wanted to use it.

Now I have a reason. I took some time off from Network Marketing. I knew that I would again be active; but I just had not found the one that fit.

Those who know me know that I am NOT about blasting the best opportunity since sliced bread. I LOVE network marketing. I hate the stink of MLM. Let me explain.

I do NOT get into my comp plan comparisons. I will NOT argue that my comp plan is better than yours. I will not get on a soap box and scream at the top of my lungs; join me, join me.

I am a leader! Nobody needs to tell me that. I don’t need someone to pat me on the back and say, “Hey that Holly is a great leader!” I know I am. If that sounds arrogant…it’s not really.

Those who know me; know that I am just straight up! I’m not going to pull any punches. I’m not going to baby sit. I’m not going to let you call me and whine. I enjoy cheese and crackers so there is none left over to serve with your whine.

Anyway, I have started a small team with a company. This website will be the platform I use to keep my team updated on new and interesting events that are going on with my new company.

A Review

By Michael D Barrett

Blastoff enables you to gather and develop a circle of friends from social networking sites like MySpace, Linkedin, Twitter, Facebook, or imported lists of your personal and professional contacts or colleagues from your email accounts or anyone who can benefit from your homepage, while consolidating all of your most visited sites in one central location. One of the greatest benefits with your Blastoff online shopping mall is that you are able to purchase items through your site at discounted prices, and also earn commissions when your friends purchase items via your Blastoff homepage. As our friends, who have signed up for Blastoff on your site invite their friends to become members, by joining up on their respective blastoff site, they too can reap the identical commissions that you get when someone shops on your site. Additionally, your Blastoff site can serve as your personal home page which you can customize by selecting and displaying your favorite music, news, games and site preferences.

Is Blastoff an MLM?

Wikipedia defines an MLM as a system intended to develop a sales organization by paying consultants to sell their items, as well as paying them for the items sold by their recruits. This effectively creates many different tiers of salespeople who are paid different amounts based on what they and their recruits sell. The company’s products are typically advertised directly to prospective clients and consultants through personal connections and by people telling others about them. So, does Blastoff qualify as a MLM?

If I go by the above explanation, then there is little doubt that Blastoff is a type and kind of MLM, but something more. Genuine MLMs are not necessarily bad, especially since most consultants can gain extra money or even a full paycheck that can permit them to employ themselves and be their own boss. Such a system can definitely lead to financial independence.

Blastoff is not a Pyramid

As defined by The Federal Trade Commission (FTC): An online “pyramid scam” occurs when a consumer submits a membership payment in order to become a member who buys a virtual product like Internet mail, and the business organization indicated that they would be paid very well if they buy the program and resell it. The FTC concluded that such a system was a pyramid scam if they did not tell the customer that the majority of their fee would be retained, and that the product itself was simply a tool to perpetuate the fraud. Pyramid scams tend to utilize electronic mail to convince potential associates that they operate in the same manner as do Multi-Level Marketing systems. Current MLM companies like Avon, Monavie, Zrii, TVI, WMI, Mary Kay, Tupperware, Amway and Pre-Paid Legal programs are often badmouthed, however, they are legitimate because they sell real items and provide valuable services, whereas pyramid scams do not.

Blastoff is Totally Free! You do not have to buy anything yourself in order to make money from the things your friends purchase via your site. There is nothing to own or store. You can buy authentic items from over 600 legitimate sources if you or your circle of friends chooses, however, you are not required to do so to qualify to make money. Blastoff is a kind of hybird MLM / Affiliate program. Multi-Level Marketing businesses are for real, and are a good method of generating more customers. Blastoff is a genuine and above-board method of generating more business by bringing on additional members who will, in turn, benefit from the system, ultimately bringing everyone out of the current nationwide economic funk. It is worth noting that most MLM enterprises require some form or monthly auto ship to qualify its associates or independent business owners to receive commissions, points, overrides and bonuses. Not the case with Blastoff. It is totally FREE to join and requires no monthly auto ship or annual fees to generate income from ongoing commissions.

My Name Is Michael Barrett and I am a Pre-Paid Legal associate participating in the Blastoff Network program and would be happy to answer any of the questions you might have. For More information, go to: http://myblastoffpro.info or to sign up for your own Blastoff Site, Go To: http://myblastoffpro.com

Blastoff: A Review -

The Blastoff Network is Here and is going to save and make a lot of people a lot of money.

Anyone who joins Blastoff which is a free program will be in an awesome position to make a lot of money from everyone they know every time those who sign up on your Blastoff site shop at your online mall at Retail Outlets like Target, Wal-mart, iTunes, Barnes and Noble, Old Navy and hundreds more.

Imagine earning up to 12% or more when people shop at these popular stores. And you can get paid up to 20 levels deep! And what’s even better: Blastoff is free to everyone.

Signing people up will be easy! You will save money simply using this for your own shopping as well.

Get a jump start and sign up Today while we are still in pre-launch now by going to http://MyBlastoffPro.com

Todd Falcone

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