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Archive for November, 2009

iLearningGlobal is pleased to announce Rudy Ruettiger as the featured faculty member on this Saturday’s Millionaire Mentor Session.

By Michael Barrett On November 27, 2009 NO COMMENTS

Against all odds on a gridiron in South Bend, Indiana, Daniel “Rudy” Ruettiger carved his name into history books as perhaps the most famous graduate of the University of Notre Dame. The son of an oil refinery worker and third of 14 children, Rudy rose from valleys of discouragement and despair to the pinnacles of success.

It took years of fierce determination to overcome obstacles and criticism, yet Rudy achieved his first dream – to attend Notre Dame and play football for the Fighting Irish. He is the only player in the school’s history to be carried off the field on his teammates’ shoulders.

In 1993, TRISTAR Productions immortalized his life story with the blockbuster film, RUDY.

Today, a highly sought-after motivational speaker, Rudy entertains international corporate audiences with a unique, passionate, and heartfelt style of communicating. He reaches school children, university students, and professional athletes with the same enthusiasm, portraying the human

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One of the Most Inspiring Videos that I Have Ever Seen

By Michael Barrett On November 27, 2009 NO COMMENTS

Thanks to my friend and mentor David Wood and Tara West for showing me this video. A little outside my normal niche and comfort zone, but it relates to everyone involved in direct sales, working with the public and in Network Marketing , because you’ve got to uplift and INSPIRE others!  Thanks David & friends.

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How to Negotiate Better Copywriting Fees

By Michel Fortin On November 26, 2009 NO COMMENTS

handshakeAfter reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question.

He’s an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote copy for free when I started my career as a copywriter, he told me he was thinking about doing the same.

However, he wondered if he should ask for something, anything, in return. In fact, here was his question…

“Mike, my friends have a very small business, and they have asked me to do copy for them. They say they can’t really pay me that much. I have told them I will do it for free as long as I get rights to the copy and can use it for a reference and in my portfolio. I think this is a wonderful opportunity to get more experience, but my wife wants to see

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drmikethomson: Is getting excited for Thanksgiving with my family. What’s your favorite holiday tradition?

By Twitter / drmikethomson On November 24, 2009 NO COMMENTS

drmikethomson: Is getting excited for Thanksgiving with my family. What’s your favorite holiday tradition?

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Emotional Intelligence 2.0?

By Michael Barrett On November 23, 2009 NO COMMENTS

by Travis Bradberry and Jean Greaves

Emotional Intelligence has been identified since the 1990s as one of the key areas influencing our ability to succeed. We are a social species and our relationships help define us. There has been a lot of excellent research in the field — but knowing the theory and knowing how to apply it can be two different things. Emotional intelligence programs are a growing part of training and development for many companies, and TalentSmart has been in the business for a decade. Emotional Intelligence 2.0, by Travis Bradberry and Jean Greaves, offers TalentSmart’s program for the first time in book form. The book has an accessible and practical self-contained program to identify and improve skills to enhance emotional intelligence, and I recommend it highly.

There are different definitions and models of emotional intelligence, or EQ, and the approach in this book is best described by the emotional competencies

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Chet Holmes – legendary business growth strategist….

By Michael Barrett On November 21, 2009 NO COMMENTS

Chet Holmes Full Bio

Chet Holmes has worked with over 60 of the Fortune 500 companies as America’s top marketing executive, trainer, strategic consultant and business growth expert.  He has identified and developed the 12 core competencies that are proven to provide the main structure of truly great companies and he has developed more than fifty proprietary methods of implementation—to see his and your ideas actually take root and grow.

The realization of Chet’s discoveries came to fruition while running nine divisions of a company for Charlie Munger (on the Forbes “Billionaires” list and partner of Warren Buffett). Chet Holmes doubled the sales volume of each division, most within only 12 to 15 months, continuing strategic growth in several divisions and again doubling sales for several years consecutively.  Charlie Munger has called Chet, “America’s greatest sales and marketing executive.”

“It was all in the constant focus on the 12 competencies,” explains Chet. These

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You Inner Game

By Michael Barrett On November 20, 2009 NO COMMENTS

Angela Giles

Going through a heart surgery with a husband and all the emotions around it made think about my Inner Game.  Your Inner Game effects your personal and your financial journey. Don’t let anyone fool you…being an entrepreneur is not an
easy task (at first).  Being an entrepreneur takes a certain
kind of quality which I like to refer to as “Inner Game”.

You see, if your Inner Game isn’t in order…you are probably
not going to be able to overcome the difficult obstacles EVERYONE
faces when starting their own business.

It’s almost like you need to have this BULLISH mentality, of
charging through any and all adversity, like NOTHING will ever
stop you from achieving your goal.

When that is your mentality, you can dive into entrepreneurship
head first and just plow through obstacles to find solutions.

Nobody knows everything.  Do you think Bill Gates knew how to
make $40 billion dollars when he started Microsoft?

It just doesn’t work that way.  If you are

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Trapper Woods – Skill of Choosing PREVIEW

By Michael Barrett On November 19, 2009 NO COMMENTS

Time management is something that we all struggle with personally and professionally. It comes down to knowing what choices will work best for us and those closest to us albeit family, business partners or business associates and employees.


Click Here to learn more about personal & professional resources that will make a difference in your life and the lives of those you touch..

Michael Barrett
mastermindedge@gmail.com
(800) 515-3194

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Blame The Copywriter, Not The Copy

By Michel Fortin On November 19, 2009 NO COMMENTS

Let's deal!Lately, I’m seeing a lot of posts in public forums and blogs these days about people getting sick and tired of seeing “crappy,” “hypey,” used-car, Ginsu-like, looooong copy.

Some of them come from guru-bashing naysayers who hate marketing, which I always take with a grain of salt.

But some are intelligent, mature, and commonsensical. They are interesting because I believe that, while negative feedback does have its place, it’s often misplaced.

Here’s why. They blame long copy when all too often it’s not the copy’s fault. More importantly, it’s not because of the length. Let’s get something clear off the bat: long, Ginsu-like copy does work. It has always worked. It will always work. And it’s here to stay.

But (and it’s a big “but”)…

People object to them not because of what they say but how they say it. Take a look at the web. Noticed how it’s being used right now by many wannabe copywriters

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Set & Really Achieve Your Goals

By Michael Barrett On November 18, 2009 NO COMMENTS

Jeff Blackman

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How I Stay Motivated!

By Michael Barrett On November 16, 2009 NO COMMENTS

Todd Falcone:

I’ve had a TON of people ask me “How do you stay motivated Todd?”

Well…here it is. If you are lacking motivation, perhaps listening to what motivates another human being (myself) may have an impact on getting YOU motivated.

It is critically important in MLM and network marketing that you become SELF-MOTIVATED, that YOU DO without someone telling you to “go and do”.

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You Can’t Teach Ducks How to Be Eagles…

By Michael Barrett On November 16, 2009 NO COMMENTS

There’s people out there that are getting emotionally attached to your leads, prospects and even distributors.  You can never want this more for someone then they want it for themselves.  You can’t teach chickens to soar and you can’t make people work this business unless they are willing to do the work!  Watch this video and let us know how it makes you feel!

….Can’t Teach Ducks to Be Eagles

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How to Make Salesletters Interactive

By Michel Fortin On November 12, 2009 NO COMMENTS

Buy key on a white computer keyboard with clipping pathIn The Death of The Salesletter, I talked about hiding content so it could open up based on a user’s actions and thereby personalizing the salesletter, dynamically, on the fly.

You can hide content on the same sales page, making the page look shorter and less intimidating. And only desired content appears depending on a user’s choices.

What does using this tactic help to do?

In some cases, people break salesletters down into various pages, and add links to them in the letter. I don’t recommend this with long-copy salesletters. Traditionally, I recommend that the extra content opens up in a pop-up window instead, as to not distract.

But with this tactic, and other than the potential for personalization, which is its biggest benefit, it means that people reading a salesletter don’t have to be bothered by…

  1. Opening up annoying pop-ups;
  2. Being distracted such as opening another page, where you run the risk of them never
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Believe in Yourself & Explode Your Downline?

By Michael Barrett On November 11, 2009 NO COMMENTS

Product and Services Sell When You are “Passionate” and “Believe in Yourself”

One of the greatest challenges Independent Business Owners or (IBO) and Associates need to overcome in a network marketing program is the ability to retain your downline or business partners. Many people think a network marketing program means huge incomes and little work, which is why the turnover rate in multi level marketing companies is higher than any other industry. Another contributing factor may be that the buy in for most MLM opportunities is relatively inexpensive in comparison to what it cost to start a business or purchasing a franchise.  While people have many reasons for walking away from a great business opportunity the most common reason for people is that something better comes along that looks easier and seems to require less work than building an organization. The Grass is Always Greener.  But think about this for just

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The Greatest Marketing Secret of All Time

By Michel Fortin On November 3, 2009 NO COMMENTS

InterviewI wrote this article way back in 1998. It seems to have made a resurgence, especially with today’s economy. So I said to myself, “Why not republish it?” So here it is. Enjoy!

If there is something about which I’m pretty adamant, it’s the idea of attracting qualified prospects who are willing to do business with you. And this involves many different things.

Positioning is one of them. In fact, it has been one of my favorite marketing concepts for this very reason.

However, this fundamental magnetism is not only based on pure marketing practices or strategies. It also involves something at a much deeper level that is far more effective than any other marketing tool or process in existence.

This “thing” to which I am referring is, I believe, the most important marketing secret I can ever teach you — and it’s far from being a secret at all. It is considered as one

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Crowdsource Your Way to Success

By Michel Fortin On November 2, 2009 NO COMMENTS

headlineoptincrowd 150x150 Crowdsource Your Way to SuccessIf you ever wondered how to outsource your work using new and creative ways that get it done faster, cheaper, better, and ethically, too, then you need to watch this video.

Called “crowdsourcing,” this relatively new outsourcing technique — I say “relatively,” as the term may be new but the technique is as old as outsourcing itself — enables you to cull specific skills from the public at large.

Often, for little to no cost.

Whether you’re outsourcing already, planning on doing so, or just want to save time and money, this is for you. Crowdsourcing also allows you to bypass freelance bidding sites that can turn out to be expensive and risky, often with less than desirable results.

This two-hour training video is completely free.

In it, Sylvie exposes some of the best-kept secrets to get stuff done. Some of which have never been revealed until now. It was originally recorded from a private online webinar

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Writing a Press Release to Get More Business

By Michael Barrett On November 1, 2009 NO COMMENTS

Dustin Cannon

Has your business been effected by the economy?  Do you find yourself cutting back on your advertising to save money?  Unfortunately, a lot of business owners are doing the same thing.  Eliminating your marketing efforts, however, will only effect your business more.  Instead, take advantage of a free advertising opportunity.  Press release distribution can help you to get more business and is really a simple solution to your problem.

Writing a press release will not cost you anything.   You simply write it and submit it to an press release distribution site.  From there, your release will be viewed by reporters and writers.   They will determine if they want to write something about your release or not.  In other words, they get to determine if your release is newsworthy enough for them to want to write about.

This is why that you must write a release that is not only newsworthy, but one

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