Archive for March, 2010

How to Become a Recognized Authority

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Michel Fortin speaking at Brave The WaveNext month (in mid-April), I’ll be speaking at Armand Morin’s Authority Event in Charlotte, North Carolina, which is part of the Brave The Wave series of specialized events.

(And yes, that website was designed and the copy written by yours truly. And yes, those are my affiliate links.) ;)

Of course, Armand will be speaking mostly, covering topics like branding, positioning, public speaking, and a lot more. Watch this video to see what he’ll be revealing at the event.

I’m accompanying three other guest speakers, including Brendon Burchard who will speak on how to become a highly paid expert, Jim Howard on how to become a successful author, and Rick Frishman on how to attract massive publicity.

So what will my topic be?

Not copywriting. Not web design. And not positioning. In fact, this will be the first time I will be speaking on this topic. I’ll share things I’ve never revealed before. And that’s…

… Blogging and social media.

Now, hold your horses. Before you go off telling the world I’m claiming to be a social media expert, I’m doing no such thing. I’m far from being a social media expert.

(So many claim to be “experts” when they know less than my teenager daughter!)

However, having a blog with close to 80,000 subscribers without any paid advertising, and social media sites with maxed out friend limits without any kind of autofollowing or friend-scraping software, I guess you can say that I know a thing or two.

I don’t know what the other speakers have planned (although I have a pretty good idea), but here’s what I’ll be revealing at the event. It’s one of my most requested topics, too.

First, I’ll share how I attract close to 80,000 subscribers to my blog, and how my blog makes a decent four-figure monthly passive income without any heavy lifting, and without regular, frequent, or (what most would consider) “pro” blogging.

In fact, I’ll dive deeper into my content repurposing process that drives close to 70,000 visitors to my blog each month without any external marketing. Plus, I’ll be going through my plugins and personal, hand-coded tweaks I use to accomplish this and more.

In other words, I will be pulling back the curtains and reveal the backend administration on my blog. But more important, I will explain how I use my blog for expanding my reach — such as reprinting and distributing articles, and writing and posting blog posts.

Also, I’ll share my social media strategy on how I interconnect several platforms so they all work seamlessly, in tandem, which only takes me a few minutes a day.

Social media can be a huge distraction. It’s the web’s water cooler, so it’s easy to deviate from doing more productive activities. I’ll share with you how to avoid getting distracted or pulled into the social media madness, and how to use it less but more effectively.

I’ll reveal which platforms have provided the best results, and how I build, connect with, and engage my friends, followers, and fans on these networks.

(It’s more than just sharing affiliate links or tweeting what I had for lunch.)

Now, I’m going to do something a little unorthodox.

I do plan on delivering over an hour of solid content you can walk away with and start using after the seminar. At the end of my talk, I will be inviting you to join one of my programs if you’re interested, which you can purchase at the back of the room.

Regardless if you buy anything I offer or not, I promise to deliver great, usable content.

But here’s what I mean by doing something unconventional. I say “unconventional” because I’ve never done this before, and I haven’t seen other speakers do this. In the interest of being a bit more transparent, let me share with you what I will be offering.

(I may change my mind, although if I do it will be to make this program even better.)

It’s going to be a series of in-depth webinars on blogging and social media. I envision about 4–6 webinars (or as many as it takes to deliver the content I have planned). Each webinar will last a couple of hours, delivered weekly, and will consist of three major parts.

The first part will be training. I will go into greater depth on the topic of blogging and social media, reveal a few tips and tricks, and even dissect some of my other blogs.

The second part is the best. For each and every person who joins my program at the back of the room at the event, I will spend time on the webinar series to critique their blog, blogging strategy, or social media strategy. Whichever they feel is most pressing.

Want me to go over your plugins? Your design? Your list-building process? Your copy? No problem! Everyone who joins my program will get a critique. Plus, this will be done on the webinar so that other students get to watch, learn, and even pick my brains.

Speaking of which, this leads me to the third part…

I will be offering a question-and-answer session during the webinar series. I will answer any questions, or cover anything about blogging or social media you want.

Incidentally, I will be including a few cool bonuses. I don’t want to reveal those here, not because it’s some “secret” but because I’m still figuring out what I will be throwing in.

Finally, a couple of things to keep in mind. I don’t personally offer these critique consultations to the public anymore. I only offer them to established clients. And when I do, I still charge a hefty minimum fee per critique consultation.

I will only offer this program at Brave The Wave: Authority. This is the first time I will be offering this program. Unless I speak at future events, it will likely be the only time, too.

So if you want to learn how to become famous as a recognized authority and do in less time; if you want to learn my blogging and social media strategies; and if you’re at all interested in the program I am offering at the event; then I invite you to come join us.

This seminar is a full, three-day intensive training event unlike anything Armand Morin has ever given before. I’m really excited about it, and I hope to see you there.

Admission is only $497, and you can bring a guest (i.e., it comes out to less than $250 per person). This is pretty reasonable when you consider other high-priced seminars.

(To be clear, this does not include my program, which I will offer at the end of my talk. And my presentation is not some disguised, hour-long “pitch,” either. You will walk away with a lot of great, usable information, whether you decide to join my program or not.)

Click here to get more information about the event.

The Michel Fortin Blog.

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The Root of All Evil

I’m a little disturbed with much of the social commentary around money of late.Europe, Jeb Bush and Michael Moore are all attacking capitalism, CNBC’s American Greed is in its fourth season and the infamous movie Wall Streethas its sequel debut next month. The subtext in all this is money is bad… even evil.

Let’s remember the full text: For the love of money is the root of all evil (1 Timothy 6:10)—not money itself.

People (certain few) are the evil ones. Remember, money is nothing but dirty pieces of paper with dead presidents on them. People are the ones who attach emotions, feelings and perplexing behaviors to it.

I have found that money only makes us more of whom we already were, but couldn’t afford to exercise. If you are caring, generous and compassionate, with money now you can do great works. If you are jerk, more money will only make you a more obnoxious, loud and glitzy jerk. Yet, people will point to the money as his source of evil. Not so. Money only funded a spotlight and megaphone for his true nature to shine.

Let’s put accountability back where it belongs—not the system of capitalism, the pursuit of the “American Dream” or with money itself, but with the people who abuse the system and the illicit and criminal pursuit and use of money.Instead, I’m more inclined to believe: the root of all evil is… CLICK HERE TO READ REST OF POST

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boy with a ball1 300x222 What Is One Skill That You Could Teach Someone Else How To Do?When I was little I did not like playing with dolls as other girls did. All of the dolls that I had been given for my Birthday and Christmas served one single purpose – I practiced my hairdresser skills on them. I would braid their hair in exquisite hairstyles and decorated them with colorful ribbons and hair jewelry. The only thing I felt reluctant doing was cutting their hair. I was afraid to mess up and make my dolls look ugly. I had only one option left if I wanted to be a real hairdresser – practice on my little brother. :)

One day I convinced him to play “hair salons” with me. I took my comb and mom’s scissors and enthusiastically got down to business. My little brother actually seemed to enjoy it.

The work quickly proceeded and “outdated” white blond locks fell to the floor one by one to create a stylish haircut. I was just about to finish, when my parents realized that we were acting too quiet and decided to take a look at what we were up to.

There was a minute’s silence in the room and then my dad summed it up in a simple phrase, “What in the world have you done?!”

Neither of my parents seemed to appreciate my brother’s new funky look. My mom immediately got us dressed and we went to a real hair salon. My punishment was that I had to pay for my brother’s second haircut with my ‘ice-cream money’. But the most embarrassing part was to hear all the comments that everyone made, when they saw my brother’s hair: “Poor child!”… “Who did this to you?”… “Don’t worry… It will be ok”…

This sad situation, however, did not put an end to my hair dresser’s talent and 22 years later I still occasionally die or cut my friends’ hair. No one has complained since… And I enjoy it tremendously! :)

What is the one thing that you enjoyed doing when you were little? Is there any particular skill you would like to pass on to your children?

I’d love to know more about your talents and special skills. Do not be shy and share your comment below!

 What Is One Skill That You Could Teach Someone Else How To Do?

The Inside Secret Behind a Stress-Free Life

stress free life 300x204 The Inside Secret Behind a Stress Free LifeLast night I looked in the mirror after I had finished brushing my teeth and thought that I was really beautiful. Do you have these moments when you catch your reflection in a mirror or shop window and think, “Boy, I look good!”? Well, last night I felt like that!

This morning when saw myself I almost changed my mind… My hair was a curly-frizzy mess, my eyes were sleepy, no matter how much I tried to keep them wide open, my face was grayish white and I had a big red line left by the pillow all across my cheek.

Do you know how they say that we all need our beauty sleep? Well, that was not it. This morning after spending 8 hours in bed I had definitely awakened from some special kind of ugliness sleep. I could have easily passed a casting for any horror movie looking like this. I felt frustration building up. How will I ever make THIS girl staring back at me look somewhat decent!

Before coming to a final conclusion that this was not my day, I remembered an article that I read yesterday. It talked about attachment to a certain idea being the number one reason for work stress.

For example, when we have one of those really bad days at work when everything seems to go wrong and nothing gets done, the reason for our stress could be our attachment to the idea that we must be extremely productive every day. It is an interesting thought. At least it resonates with me. I know that when I have one of those super-productive days I often expect that the next day will be just as great (which is obviously not realistic). We cannot perform at the maximum of our efficiency and creativity every single day.

Remembering this concept, I asked myself, “Why do I feel stressed? Is there any particular idea that I am clinging to?” The answer was obvious I was. I believed that I should look great every day, no exceptions, no bad hair days, no ugliness sleep fazes. This “attachment” was causing me a lot of unnecessary stress. Was it worth worrying about? Absolutely not! It was ridiculous, not to mention vain, to continue holding onto the idea that I must look very good at every time of night and day.

After I realized this, I immediately felt much better.

What is the moral of the story? Whenever you feel stressed, it is a sure sign that you are clinging onto some idea that causes your frustration. The best way to deal with frustration is to release our attachment to this idea.

Let’s take goal-setting, for example. It might seem that the whole point of Goal-Setting is to strongly desire your goals, to visualize them daily and be very attached to them. But this is a misleading perception.

There is a huge difference between desiring something and being attached to it. When you really want to achieve your goal – you feel enthusiastic, happy and full of energy. You are enjoying the process and having fun.

On the other hand, when you become attached to your goal, you find yourself obsessing and worrying about it. It is no longer enjoyable, because you believe that in order to be happy you must first reach whatever you set out to reach.
As difficult as it may be for overachievers to accept, we will never have full control over how the exact outcome of our goals will show up.

It does not mean that you should not take proactive steps to fulfill your dreams. Quite the opposite! Always do your best! Just do not put your happiness, self-confidence and life satisfaction at stake.

Next time you feel anxious or stressed out, ask yourself “What idea am I holding on to?” and “Is it worth the stress?” In most cases it isn’t.

Release your emotional attachment to the outcome and 80% of your fears, doubts, worries will disappear right away!

“Some of us think holding on makes us strong; but sometimes it is letting go.”Herman Hesse

 The Inside Secret Behind a Stress Free Life

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Dr. John Davidson First Discovered it in the 20s as a treatment for Cancer As far back as 1929, a Medical Doctor in Canada discovered a way to extract the ‘life-essence’ of a nine day old fertilized avian egg.  Through research, it was found that on exactly the ninth day, all the ingredients necessary to create life are at its’ highest level.  In fact, the life-giving proteins are so potent at this stage that a live chick is hatched a mere two weeks thereafter.  This method of extraction and freeze-drying processes proved to be a historical monumental success for this Medical Doctor’s patients.  Unfortunately this revolutionary breakthrough discovery died when the doctor died.Some 50 years later this extraction and freeze drying technique was rediscovered by Norwegian Scientists. Since then the processes have been patented and the amount of clinical studies and research that followed it has yielded nothing less than stunning results. Today, we call this product Laminine.  The name comes from the word ‘Laminin’ which is the substance; found in all of us on a cellular level, that literally “holds us all together”.

The benefits people receive from Laminine are so profound that it has become a metaphor for the ‘glue that holds us all together’ i.e. mentally, physically, and emotionally.

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