Marketing may sound like a scary corporate buzzword, but it’s an essential part of growing your blog readership whether you know you’re doing it or not. How do you get your blog out there? How do you create your niche? How do you cultivate a readership? With all the emphasis on being an insider, how can being an outsider help us as bloggers? In this video we discuss some points in ways you can incorporate marketing into your blogging routine that won’t require you to go back to college for another degree. Nichelle Pace, Style Mom • Erika Miller, Elle.com • Shubankhar Ray, G-Star RAW

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