How To Do Long Tail Niche Marketing: News Agent Retail Case Study
www.ExponentialPrograms.com Chris Anderson coined the phrase the long tail, but what is it exactly? This real-life case study of “Michael the news agent” is a prime example of how it can be leveraged in a retail environment, producing a 2200% increase in sales in less than 30 days. To leverage the long tail on the Internet, go to: www.ExponentialPrograms.com to get explosive results for your business, go to: www.ExponentialPrograms.com long tail long tail marketing long tail ideas long tail sales long tail merchandising long tail retail Selling to the long tail Niche Marketing Client Segmentation Business Mastery Blog BusinessMasteryBlog Internet Mastery Blog InternetMasteryBlog Personal Mastery Blog PersonalMasteryBlog
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Tagged with: Anderson • australia • business • Case • Chris • Dussault • Example • Growth • internet • Long • Marc • marketing • niche • Retail • sales • tail
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This is brilliant, I have heard Marc speak about this magical newsagent many times and to see the long tail in action is magical. This newsagent really knows his business what a brilliant and kind man. I am on my feet too standing ovation to Marc for showing the world how brilliant this guy is and standing ovation for his long tail newsagent. Awesome!
A great example of how knowing what your customers want, and being able to adapt / change to meet those needs creates a successfull business model and working environment that will continue to succeed over the years – Now I know the newsagent owner’s name!