Attraction marketing is at once a revolution and a very simple concept. It is revolutionary because unlike what can now be recognized as ‘traditional’ marketing, attraction marketing does not seek to aggressively pursue sales leads, or push through points of resistance in its customers. Rather, attraction marketing is simply about creating an experience of the product that is pleasurable, and trusting that sales will follow.

Fundamentally, attraction marketing recognizes that traditional marketing, while sometimes effective in the short-term, can create a negative experience for customers. If you’ve ever had the experience of walking past a store in a mall, and deciding not to go in because you can see idle salespeople in it waiting to ’sell’ to you, then you can understand this point. Being ’sold’ to can be an uncomfortable experience, and whether or not it convinces you to buy this time, it may well give you a negative impression of that store or that product that will dissuade you from going back in the future.

In contrast, a store that embraces attraction marketing would simply create a pleasant environment for its patrons, and an attractive display of its products. The principle is that creating a good experience of the products, with no pressure to buy, will create positive associations in the minds of the consumers. They might not buy this time, but their favorable impression of the products will very likely lead to a sale at some point in the future when they are ready to buy.

Attraction marketing requires a certain level of trust on the part of the seller: trust that simply creating an attractive and enjoyable experience for the customer will lead to future sales. This can be difficult, as particularly in tough economic times the temptation is to pursue the ‘hard sell’ with anyone who comes within range of the products. But the fact is, attraction marketing works, and more and more businesses are adopting it. Consider it for your business today.

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By Angela Giles
http://getmegaleads.com
Is the published author of the Inside Scoop Review. She is a marketing guru who teaches others how to create massive marketing funnels using free & inexpensive methods!

Filed under: Featured Post • personal development

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