SEO Your Blog the Right Way

With well over 100 million blogs online, it’s certainly not easy to get noticed. But blogging is inherently SEO friendly. Why? Because search engines look for fresh content. And if you’re using your blog correctly (ie you’re updating it consistenly) then getting great SEO results is just a matter of time. One good way to differentiate yourself is to find a niche. Even if you’re in a crowded industry, you have to search out niches within that industry. This is where SEO comes in. The first thing you must do is target the keywords your customers, or potential customers, are using to find solutions in your industry. Keywords are, well, key. You want to select keywords that are popular and relevant to your site. At the same time, you don’t want to target what I call crowded keyword markets. For example, let’s say you’re a shoe seller. Now, the keyword “shoes” is big…too big. Even if you blogged for years you probably wouldn’t be able to compete for that term. Look at your shoe business and find something you can differentiate yourself with. Are you the largest shoe seller in the county? Do you make custom boots? This may seem trivial but it’s absolutely necessary if you want your blog to rank well in the search engines.

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