What are some of the best online marketing strategies?
Friday, April 16th, 2010 at
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Viral marketing, pay per click advertising, online publicity, organic search marketing — these remain to be the best online marketing strategies around. More importantly, offering a website that others will LOVE and find VALUABLE
You can try pay per click programs such as Google Adwords http://www.google.com/adwords or Yahoo Search Marketing http://searchmarketing.yahoo.com
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
It is very important to promote one’s website by first publishing one’s domain named website on these major search directories. For example, to publish your website’s domain name for FREE at Google’s search directory, visit "http://google.com/addurl/?continue=/addu… and fill-in the form. In another way, Google, Yahoo or MSN provide a Yellow Pages kind of advertisement for every website according to a set of ranking protocols. And there’s where web designers and search engine optimizers play an critical role in marketing websites which in turn, display goods and services to be discovered [via search directories] by the rest of the world. The greater the appearance or presence that one’s website can generate on search directories, the greater number of customers will accordingly visitor one’s website.
As for the cost to market one’s website via the Internet and more particularly — search directories, will depend initially with the proper design of webpages and the proper placement of metatags which are: <Title>, <Description> and <Keywords>.
A searchable <Title> would be "[name of the goods/services - a generic domain name is okay unless you own a well-know brand], [city], [state - postal abbreviation]" — up to 65 characters and spaces. The <Description> would be up to 20 words comprising a complete readable sentence which promotes interest in your business, i.e., "We sell quality _____ at a reasonable price, etc." And <keywords> would consist of 12-15 compound plural words separated by commas, i.e., "cars, planes, transportation, etc."
In conclusion, webpages can either be rather straightforward using only HTML text or be crafted totally as a graphic Flash configuration. Either way, care should be taken to complete the Properties entries for Title, Description and Keywords so that there is something that search robots can index. The more one is educated in crafting effective webpages along with metatag placement, the less will be spent to hire third-party consultants to assist you in this matter.
To demonstrate how search engines/directories work, go to Yahoo.com and type in the following search query: "pizza downtown los angeles." [Note: do not include the quotes (").] Again, this is a very generic query which means you want to order a "pizza" from "downtown" and in what city — "Los Angeles." Sounds fairly simple and then hit Enter. In a moment or two, there will appear some 1.3 million search results and among the top Five rankings will be a business called "Pizza Next Door, etc." The significance of this demonstration is to illustrate that most Interest shoppers will discover "Pizza Next Door," forthright because of its high web presence and ranking within the Top Five. So these shoppers are more or less likely to patronize this pizza establishment and hopefully in the long term; validate the owner and his family as having a profitable Internet enterprise.
Good luck!